Privacy Policy

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Effective Date: January 25, 2025

Last Updated: April 17, 2025

Welcome to Who Am I?, a psychology application designed to help users take courses, complete psychology tests, and analyze their responses using AI. This Privacy Policy outlines how we collect, use, and protect your information when you use our app or visit our website: https://whoamiselfreflection.com.

1. Information We Collect

We may collect the following types of data:

• Device Information: Device type, OS version, language, country, and mobile identifiers (e.g., IDFA or GAID).
• Usage Data: Interactions with the app, session duration, screens viewed, button clicks.
• Attribution & Ad Data: Information on how you found the app (e.g., ad campaign, referral source), including click data, impressions, and conversion events.
• Advertising Identifiers: Anonymous identifiers used for ad performance tracking and retargeting.

We do not collect or store personal inputs related to psychological tests, responses, or course content.

2. How We Use Your Information

We use this data to:

• Analyze app performance and improve features
• Understand how users discover and engage with the app
• Measure the effectiveness of ad campaigns
• Deliver personalized ads and retargeting through platforms like Meta Ads

3. Third-Party Services We Use

We work with third-party services that may collect and process data on our behalf:

• AppsFlyer – attribution and analytics
• Privacy Policy
• Meta Ads (Facebook SDK & Meta Pixel) – advertising performance, conversion tracking, and retargeting
• Privacy Policy

These providers may process data such as device IDs, ad interactions, and anonymized behavioral data.

4. App Tracking Transparency (iOS)

If you use an iOS device, you will be prompted for permission via Apple’s App Tracking Transparency (ATT) system.

You can control or disable tracking at any time via:

Settings > Privacy > Tracking

Your experience with the app will not be impacted if you choose not to allow tracking.

5. AI & Local Processing of Psychology Data

All AI-based features (such as test analysis and self-reflection tools) operate entirely on your device. None of your answers, personal thoughts, or insights are transmitted to our servers or shared with any third parties.

6. Cookies and Web Tracking

We do not use cookies or analytics trackers on our mobile app.

Our website may use limited analytics or tracking tools (e.g., Meta Pixel) solely to evaluate ad performance. This data is anonymized and used for retargeting and marketing.

7. Children’s Privacy

This app is designed for users aged 13 and older. We do not knowingly collect data from children under 13. If you believe a child has submitted identifiable information, please contact us so we can remove it immediately.

8. Data Security

We use industry-standard methods to safeguard your data and ensure secure communication with third-party services. Local AI data is not stored or uploaded.

9. Your Rights & Opt-Out Options

Depending on your country, you may have rights to:

• Request access to collected data
• Opt out of tracking for advertising purposes
• Request deletion of anonymized data

You can opt out of ad tracking via:

• iOS: Settings > Privacy > Tracking
• Android: Settings > Ads > Opt out of Ads Personalization
• Meta Ads Settings: https://www.facebook.com/adpreferences/ad_settings

You may also contact us directly to submit a request.

10. Changes to This Policy

We may occasionally update this policy to reflect changes in the app or services. Changes will be posted within the app and on our website.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

Who Am I?

Email: whoamiselfreflection@gmail.com

Website: https://whoamiselfreflection.com

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